Feedback collection

A collaborative approach to add bottom-up feedback collection to top-down traditional market research

Ingedata worked closely with their Client to collect more accurate  feedback from automotive markets.

Online forum discussions were analyzed and tagged to train a  Natural Language Processing model at automatically categorizing  conversations.

The use of an industry-specific ontology of classes allowed to push  market feedback directly to the person-in-charge. For example,  sentiments and feedback on the aircon are now directly  communicated to the Engineering team for aircon design.